Cherry Moments
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Brand

Guidelines for Cherry Moments — palette, type, logos, and voice.

Voice & messaging

Name: Cherry Moments

Create Beautiful, Personal Websites for all Your Special Moments.

Easily design a private place to share photos, RSVPs, registries, and more for every event.

  • Warm and celebratory, never corporate
  • Plain language for hosts and guests
  • Editorial layout with airy spacing

Colors

  • Cream

    #fffbf7

    Page backgrounds

  • Chocolate brown

    #4a3228

    Body text, headlines (UI)

  • Dusty pink

    #d68d8d

    Primary CTAs in nav

  • Forest green

    #4b6e4f

    Hero CTA, accent links

  • Sage

    #a8c5a0

    Decorative accents

  • Footer wash

    #f5efe6

    Footer background

Wordmark gold

Gold gradient used in the wordmark logo.

  • Highlight

    #9c9578

  • Mid

    #787152

  • Shadow

    #6a6245

Typography

  • Nunito — Sans — body & UI

    Nunito · 400, 500, 600, 700

    Celebrate every cherry-picked moment.

    RSVPs, registries, timelines, and photo galleries — all in one place for your guests.

  • Fraunces — Display — headlines

    Fraunces · 400–700 (variable)

    Celebrate every cherry-picked moment.

    RSVPs, registries, timelines, and photo galleries — all in one place for your guests.

The logotype (CHERRY MOMENTS) is a custom vector trace, not Fraunces or Nunito.

Logos

Compact lockup — nav & header

Mascot + wordmark, as used in the site header

Cherry Moments

Wordmark — on cream (site default)

Best on cream backgrounds

Cherry Moments

Wordmark — on black (raw asset)

Cherry Moments wordmark

Cherry mascot — on cream

Best on cream backgrounds; used in the hero and browser icons

Cherry mascot

Cherry mascot — on black (raw asset)

Cherry mascot

Favicon & app icons

Browser and mobile icons derived from the cherry mascot.

Assets